Yes, I was skeptical, even mocking of the idea that anyone can produce a decent cup of instant coffee. Really, Folgers Crystals is a freakin punch line! But I have to report, trying a free sample of Starbucks Via instant coffee, it’s pretty acceptable. Even a good substitute when the real deal is not available. I know some folks that swear by Via as the *perfect* ingredient for their iced coffee – just get a cup with water & ice and add a packet of Via, shake and you have great iced coffee. Who’da thunk?
Don’t get me wrong, I cannot imagine actually choosing Via over a quality brewed coffee. But for some circumstances, Via is a good fit.
I’m anxious to try it. While nothing I’ve read or heard has called it outstanding, the general consensus seems to be that it’s passable. Might be good for those times when you don’t want to make a pot, but just want a cuppa.